Now Comics Are For Girls, Too!

DC recently announced it will be creating a new imprint for graphic novels targeting teenage girls, overseen by Vertigo editors Karen Berger and Shelly Bond. If it was anybody but Vertigo, I'd be worried (and I'm still a little) that they'd be throwing out trash that was too obviously trying to be girly. But they've already seen a good deal of success with the ladies with series like Sandman, Fables and Y, so hopefully they'll take a lesson from that and not make 10 different graphic novels about lippy, strong headed, independent girls who stumble into adventures and find love along the way. I just think it might be a bad idea to announce 'Hey girls we made these comics just for you!" Do teenage girls want to read comics for teenage girls? I have no idea.

They look to be taking it really seriously though. They've got 6 graphic novels slated for 2007, which they're backing up by enlisting Allied Media to help in a $250,000 year-long marketing campaign that aims to break out of the bubble of typical comic direct advertising.

Although, they're looking for female creators, its not a prerequisite. The first book to be out will be "P.L.A.I.N. Janes" written by Cecil Castellucci and drawn by Street Angel's Jim Rugg. Andi Watson and Mike Carey will also be writing stories.

-Nick